Timeline:

6 Weeks

Team:

2 UX Researchers

2 UX Designer

My Role:

Secondary research

Product strategy

Feature ideation

Visual design

Tools:

Figma

Miro

HOW DID IT ALL START?

Recognising the stress caused by “excessive social media use” among teenagers, I focused on addressing the negative impact on their mental well-being.

CONTEXT

  • 70% of teenagers report increased anxiety and stress due to social media, according to a 2022 study by the American Psychological Association.

  • 60% of teens feel social media exacerbates feelings of inadequacy as per the findings of Pew Research Center.

The lack of mindfulness and gratitude among teenagers due to excessive social media use is a significant concern.


However, this challenge presents an opportunity to create a solution that encourages healthier digital habits, improves mental well-being, and fosters a more balanced lifestyle for young users.

OPPORTUNITY

Problems:

Habit Formation: Users struggle to maintain a regular gratitude practice.

Engagement: Existing platforms lack engaging and visually appealing interfaces.

Mindfulness: There is a need for insights that promote well-being and mindfulness.

Challenge

How might we rekindle gratitude and mindfulness while countering the detrimental effects of excessive social media use?

Design Methodology

User Research

Data Synthesis

Ideation & Strategy

Design

User Testing

Vybe, a mobile application designed to help users cultivate a habit of gratitude through the Gratitude Tracker and gain insights into their well-being.


Unlike existing platforms, it focuses on fostering mindfulness without promoting social media sharing.

Solution


User Research

  • Conducted unbiased interviews with 8 individuals aged 18-24 as this age group directly faces social media's varied impacts on gratitude and mental well-being.

  • We included both working professionals and students, to understand diverse perspectives on social media's impact.

User Interviews:

  • Assessed existing gratitude and mindfulness apps like Calm and Headspace to identify gaps and opportunities.

  • Reviewed extensive literature and engaged with social media communities, gaining insights into user experiences and behavior in the digital and real-world context.

Desk Research:

Data Synthesis

After conducting extensive research, we gathered a wealth of information, insights, and pain points. To make sense of this data, we employed data synthesis methods like empathy mapping and card sorting, leading us to the following key insights.

  • Users need reminders and engaging interfaces to maintain a gratitude practice.

  • Providing insights into well-being can enhance mindfulness and promote a balanced digital life.

  • Users prefer a platform that fosters gratitude and mindfulness without the distractions of social media.

Key Insights:

The insights from the data helped us craft detailed user personas, ensuring a design process deeply rooted in user empathy and a clear understanding of user needs, goals, and behaviors.

User Personas:

Ideation & Strategy

After extensive brainstorming, numerous discussions, and thorough consideration, we narrowed down our options to three distinct ideas:

Focused Device:

A dedicated gadget that eliminates social media distractions, concentrating solely on the essentials.

Community Bracelet: Designed to foster a sense of community, bringing users together in a virtual safe haven.

Gratitude Tracker:

Users could monitor their emotions, transforming digital chaos into self-awareness.

User feedback from storyboards and surveys revealed a strong preference for the Gratitude Tracker.

Community Bracelet

Focused Device

Gratitude Tracker

Design Implementation

Sketching and Wireframes:

Utilized Crazy 8s and rapid prototyping to ideate and refine interface sections.

Lo-Fi Wireframes:

  • Screen Clutter: Interface felt congested.

  • Question Overload: Too many questions and options.

  • Survey Format: Long paragraphs reduced task completion motivation.

  • Navigation Issues: Difficulty locating the 'Next' button.

Insights after Heuristic Evaluation and Think-Aloud Testing:

How I overcame these challenges:

  • Simplified Questions: Shortened and made queries more user-friendly.

  • Streamlined Navigation: Refined layout for intuitive flow.

  • Reduced Cognitive Load: Consolidated information to minimise clutter.

  • Enhanced Visual Hierarchy: Improved design for easier identification of key elements.

FINAL DESIGN

Design Goal 1

Focus on building a gratitude practice, distinct from apps like Calm and Headspace.

Emphasise Gratitude:

Home Screen

Good evening, Beyonce

Today’s Reflection

Social Media Usage

Ready to reflect on your day? Share your thoughts here and embrace gratitude.

Check-in

Set Reminder

Screen Time

3H 30M

/ 8 h

9:41

Home

Discover

Challenges

Community

Settings

Check-in for gratitude

Revisit of previous check-in entries

Daily reminders for check-in

Personalised questionnaire for the daily gratitude check-in

Reflection Check-in

1/9

What's the highlight of your day?

Achieving a personal goal

Learning something new

Acts of kindness

Connecting with a loved one

Enjoying nature

Nothing Special

Next

9:41

Home

Discover

Challenges

Community

Settings

Self-reflection space for the users thoughts.

Share your reflection here

250

Reflection Check-in

Use this space to reflect on how you’ve been feeling lately.

Save without notes

Save

9:41

Home

Discover

Challenges

Community

Settings

Design Goal 2

Implement gamification to make developing gratitude habits enjoyable and track well-being insights.

Engage through Gamification:

Reflection Check-in

Home

You have earned a beginner badge

+100 XP

9:41

Home

Discover

Challenges

Community

Settings



Earn XP with each task.


building habits and enjoying a sense of accomplishment.

Challenges

My Stats

Weekly Challenges

7 Days of Gratitude

Gratitude Photo Journal

Digital Detox Challenge

Daily Breathwork

Screen Free Evening

27

M

i

n

d

f

u

l

 

D

a

y

s

Mindful Minutes

8 hr 43 min

Challenges

6

XP Points

3546

Share with Community

9:41

Home

Discover

Challenges

Community

Settings

Track your progress and see your growth clearly.

Share your journey with the in-app community for accountability.

Design Goal 3

Exclude social media to avoid distractions and enhance a personal, focused gratitude practice.

Eliminate Social Media:

Insights from check-ins and self-reflections will be analyzed to provide users with actionable insights, enhancing self-awareness and mindfulness.

Social Media Usage

Most Used Apps

Screen Time

3H 30M

/ 8 h

M

🔥

T

🔥

W

-

T

🔥

F

🔥

S

🔥

S

🔥

You are on a streak!

Instagram

1 h 3 m

Opened 6 times

WhatsApp

48m

Opened 3 times

Youtube

41m

Opened 4 times

Facebook

34m

Opened 1 times

Twitter

21m

Opened 2 times

Focus Mode

When Focus Mode is turned on all the social media apps are blocked

9:41

Home

Discover

Challenges

Community

Settings

Monitor and set daily limits for social media screen time.

Track progress with streaks.

Use focus mode to block social media apps and reduce distractions.

focus mode to block all the social media apps from using.

PROTOTYPE

IMPACT & RESULTS

User Feedback:

Positive feedback from 7 peers, highlighting clarity and engagement.

Design Efficiency:

Average task completion time of 2 minutes, with a 5% error rate.

Usability Testing:

Usability rating of 85/100 (System Usability Scale) and user satisfaction score of 4.5/5.

Learnings

Behavior-Focused Design:

Used psychological insights to drive positive behavioral changes.

Clear and Engaging Design:

Applied minimalist design principles to avoid clutter.

Balanced Features:

Merged simplicity with functionality for an enhanced user experience.

Theory Meets Practice:

Combined academic insights with practical strategies.

Quick Feedback Loop:

Utilized feedback to continuously refine the app.

Iterative Testing for Depth:

Improved usability and identified areas for deeper user engagement.

Thank you

for explorinG

Powered by Curiosity, Late Nights, and Endless Iterations.

Karthik Anupindi – 2024

GET IN TOUCH

IF YOU LIKE WHAT YOU SEE...

LET’s WORK TOGETHER

Available for work

Karthik anupindi

UX Designer